Our Mission & Vision
High Performance Parenting delivers parent workshops, seminars and 1-2-1 clinics for schools, sports clubs, national governing bodies and corporate networks.
We work with two key groups:
- Parents whose children are already involved in sport and who want some advice on supporting their children to reach their potential, learn life lessons and enjoy the journey.
- Parents who want their children to be more active and to develop a positive engagement with sport, enjoying all the benefits that can bring.
Eira set up High Performance Parenting in 2014. Having been a high performance coach and a step-parent to a sporty youngster, Eira could see that there was a need for a support service for parents of young athletes. Parents needed to feel confident that they were doing all they could to help their children fulfil their potential, but they also needed to enjoy the journey that an involvement in sport can offer.
Eira did not particularly engage with sport at school, not being very good at traditional school ball sports she felt out of place on the hockey pitch and the netball court. At the age of fifteen she was introduced to rowing through some school friends, and her love of sport began.
Eira qualified as a teacher and worked in both primary and secondary education for 10 years. Eira then worked for 8 years on British Rowing’s Start programme.
As well as working in rowing, Eira has worked with athletes who have transitioned to rugby, cycling, triathlon, marathon and sailing.
Eira is step-mum to full time rower Jack Beaumont. Jack’s journey through the sport has been far from easy with many highs and lows.
These experiences have given Eira the unique perspective of understanding the world of high performance sport, but also being the parent in the stands and the rollercoaster of emotions that can bring.
Step - Mum
Eira taught in primary and secondary schools and was also involved in coaching rowing. One of Eira’s athletes, Sophie Hosking won a world silver medal whilst at school and went on to become Olympic Champion in London 2012.
Eira went on to work as a talent ID coach for British Rowing. Amongst Eira’s athletes were Olympic silver medallist, Olivia Carnegie-Brown and double Olympic Champions Heather Stanning and Helen Glover.
Eira is step-mum to rower, Jack Beaumont. Jack has worked his way through the ranks of Junior, U23 and now senior rowing. He was a finalist at the Rio Olympics and made his World Championship debut in 2017 where his crew won a silver medal.